Case Studies

From Challenges to Triumphs: Our Case Studies

The Client: Retail Technology Start-up affiliated with Start-Up India with over a 100,000 monthly transactions and over 3000 unique users.

The Project: Brand Awareness & Lead Generation

The Problem:

The Solution:

The Result:

The Client: Indian subsidiary of a Canadian Aviation School

The Project: Engagement & Lead Generation

The Problem:

Bot followers, irrelevant content, non-compliance with Brand Guidelines were the hallmarks of their profile
No cross-platform strategy for quality leads
Erosion of brand credibility and weakening of social presence

The Solution:

Redeveloping a fresh strategy pillared on relevant, engaging communication on the key platforms
Making students & parents key stakeholders in social engagement
Granular keyword-level, demographic targeting on Google Search

The Result:

The Client: E-commerce/DTC cosmetic brand

The Project: Scaling the brand

The Problem:

The Solution:

Creating Impressive offers on combos and gift boxes
Using upselling strategies like adding a widget at the checkout page that leads to higher sales
Using coupon codes on products in higher range to increase the Average Order Value

The Result:

The Client: Hyderabad-based premium Real Estate Developer

The Project: Lead Generation

The Problem:

The absence of marketing expertise engendered wastage.
The inability to reach potential customers was resulting in the depreciation of the property value.

The Solution:

Defining the customer personas and their key characteristics enabled us to personalize the communication
Targeting said personas on the above platforms using parameters such as age, location, occupation, interests, income levels, device, etc.
Organic outreach using Facebook community groups such as the Telugu Association of Northern Texas (TANTEX)

The Result: